Laboratory of the New Ethos

 

The Laboratory of The New Ethos studies persuasion strategies of referring to ethos, i.e., people’s character. Since antiquity, these strategies have been recognised as a powerful tool of influencing others in public communication. New technologies enable us to look at ethos from a perspective which complements the traditional approaches by delivering resources, theories and technologies of ethos which are empirical, scalable, formal, and impactful.

The Laboratory applies linguistic and computational methods in order to arrive at an empirically-grounded, theoretically-informed and application-driven formal model of ethos in various domains such as parliamentary debates, cultural heritage, deliberative democracy and social media.

 

Contact

 

More comprehensive information is available on the NCN-funded website of the Laboratory of the New Ethos.